Sellathon Launches Version 3.0 of its Popular ViewTracker Software for eBay

Sellathon, the auction software maker, today launched ViewTracker 3.0, 
the latest version of its auction tracking system that allows eBay 
sellers to conduct in-depth visitor analysis of their auctions.

ViewTracker users place a section of code at the end of their eBay
auction descriptions and then log in to their stats. From there, they 
can monitor the activity on all their auctions in real-time.

Sellathon CEO Wayne Yeager said, "One of our new features is the 
ability to see how much time a visitor spends looking at your item.
This has been a real eye-opener. We now know that the average time 
spent looking is 26 seconds, but more important, about half of all 
auction visitors - 48% to be exact - spend 10 seconds or less looking 
at your auction."

According to Nielsen/NetRatings, eBay is the #1 website in average 
amount of time spent per user, with an average of 41 minutes, 58 
seconds. 

And according to Yeager, the reason the average time spent on each 
auction is so low is because eBay users have become masters at sizing 
up an auction very quickly. 

"If the item isn't what they expected, they're out of there in a hurry,
like 2 or 3 seconds," Yeager said. "But when a serious buyer arrives, 
they usually spend at least a minute or two. In fact, you can almost 
tell who's going to bid and who's not, just by looking at how much time 
the visitor spends on an auction. It's uncanny."

In addition to length of time spent, ViewTracker shows sellers
how each visitor found their auctions, including the search terms the
visitor used, the method used to sort the search results, whether the 
visitor is watching the item in 'My eBay', and more. ViewTracker can 
even tell sellers which state the visitor is from.

Sellathon is offering a free introductory trial of ViewTracker for
any eBay seller who wants to give it a try... at http://www.sellathon.com.