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Ten things you'll learn from ViewTracker™ immediately:

1. Best (and worst) keywords and search terms to use in your auction titles and descriptions.

2. The best (and worst) day of the week to end your particular auctions. Determine this based on data... not on "old wives' tales!" Most customers are surprised when they discover the truth!

3. The best time of the day to end your particular auctions. Buyers tend to have their own "body clock" and while some items do well at night, others do best in the morning.

4. Where most of your auction traffic comes from. And once you know this, learn how to optimize this source while improving the others.

5. If it's worth listing your item(s) in multiple categories... or not. See a category-by-category breakdown of where your visitors are coming from.

6. The best starting price range for your item. (Based on how your visitors tend to sort their auction search results.)

7. If the add-on features (Gallery, Featured, Bold, etc.) you purchased for a listing are bringing you extra visitors... or not.

8. How well does your eBay® store, "About Me" page, etc. drive traffic to your auctions?

9. Does cross-promotion work for you? How much traffic does it generate?

10. What's the relationship between auctions that are being "watched" and the number of bids they receive?

... and a lot more!

Case Studies How ViewTracker Works What Our Customers Say Subscribe to ViewTracker Get a 30 Day Free Trial to ViewTracker
1. How ViewTracker™ Works

When you sign up to use the ViewTracker™ counter, you will receive a "snippet" of HTML code that you will "copy and paste" into your auction descriptions (or auction template).
This code causes two things to happen:

  1. It creates a counter that appears at the bottom of your auction. (A sample counter appears on the right.)


  2. Every time someone visits your auction, it sends data about that visit to your ViewTracker™ account.
That data includes such things as:

  • Visit Date/Time
  • Method of Arrival
  • Search term(s)
  • Search options
  • Visit duration
  • Sorting method
  • Category searched
  • Category browsed
  • Current price
  • Number of bids
  • High bidder ID
  • If on Watch List
  • If a return visit
  • ...and more.

ViewTracker saves this visitor data for each of your auctions (and/or store items) and when you log into your ViewTracker account, the data is presented to you in a user-friendly format.

ViewTracker lets you see your auction data from several perspectives:

  1. Account Overview - This shows you how many auctions you're tracking, how many auctions have bids, the accumulated value of those bids, how many auctions have "watches" on them, how many visitors each auction has received, etc.


  2. Detailed Visitor Log - This is a visitor-by-visitor log of every hit to your auction(s). It shows you how they found you, what search terms(s) they used, how they sorted their search results, if they've bid, etc.


  3. Item Highlights - This a three-page summary of all activity occuring on any auction (or group of auctions). Here you'll find most popular methods of arrival, most popular search terms, how you compare vs. other ViewTracker users, and much more.
Not only is ViewTracker a great way to keep tabs on your current auctions, it also allows you to learn from your previous auctions by performing "what if?" tests on any group of auctions.
For example, if you sell jewelry, you can separate all the auctions within the past six months that had "diamond ring" in the title. Now, you can use ViewTracker to see which hour of the day those auctions received the most traffic! It's a good bet that this will be the hour you should end your diamond ring auctions!

Or, let's say you're not sure about the most profitable category to sell your item in.

With ViewTracker, all you have to do is gather all your previous auctions containing similar items (using our powerful search tool) and then view the "Highlights" for that group of previous auctions.
ViewTracker will tell you the most popular category that visitors searched (and browsed) to find those previous items. There has never been an optimization tool this powerful for eBay!
2. Optimization

And success on eBay is all about optimizing your efforts.

If you're going to spend the time and money anyway, why not tweak your eBay listings for maximum profit?

But the only way to do that is to properly monitor your auction activity. Old-fashioned hit counters don't allow you to do that. ViewTracker does!

Right now, you're probably using the wrong title, the wrong starting price, the wrong starting time (and day), and probably even the wrong eBay category!

These little mistakes certainly add up. In fact, most eBay sellers get less than 15% of the visitors they could get with a proper understanding of these principles!

In the image above, the seller has to guess the best way to sell his toy truck. Unfortunately, he doesn't realize that most of his potential customers will never find him.

However, by using ViewTracker to monitor his auctions, the seller below has learned some things:
  • More of his customers search for "die cast" rather than "diecast"

  • The best time to end auctions for this item is Friday at 7:00 pm

  • A large percentage of his customers use "rare" as a search term

  • That listing in Category #222 yields more serious buyers than Category #220

  • To avoid clutter, most of his customers sort search results "High Price to Low Pricev, so he's set his opening price high enough to appear on the first page of the listings

The result is more traffic, more bids... and more profit!



3. Why Auction Optimization is NOT an Option

In a way, eBay's tremendous success has been a double-edged sword for sellers. Sure, there are more buyers browsing eBay® than ever before, but there are also more sellers too, and the more auctions a buyer has to browse through, the harder it is for people to find YOUR specific auction.

Think of it this way: In 2001, there may have been 25 buyers looking to buy a specific item. With just 150 auctions offering that item, nearly EVERY serious buyer could browse nearly EVERY relevant auction... including yours.

Today, with the larger eBay® user base, there may be 250 buyers for the same item (a ten-fold increase), BUT there may be 1,500 auctions offering it (the same ten-fold increase). It will be quite rare for any buyer - no matter how serious he is - to browse all 1,500 auctions. That means that some auctions - especially those posted by sellers unfamiliar with optimization strategies - will simply be ignored by the majority of serious buyers.

So the first thing ViewTracker™ shows you is how to improve your "findability".

And it's important to realize... this isn't really optional. Look at Fig. 1 below. This chart illustrates the "relative findability" of your auctions from 1999 to today. Based on a buyer's ability to find your auction in 1999 (1.0 on our chart), that same buyer will be just 7% as effective (0.07 on our chart) in finding your auction today!



Why? Because there are now, on average, 14 times more auctions competing with you than there were in 1999, making it 14 times harder to find your auctions! In 2006, it will be 17 times harder to find you... and in 2007, 22 times harder (projected)!

This is a trend that will continue as eBay® grows. And if you want to be successful on eBay®, you MUST begin taking the "findability" of your auctions seriously! It cannot be left to chance! ViewTracker™ will continue to help you improve the findability of your auctions, month after month. And every time you improve findability, your bids (and sales figures) increase proportionately!

The next thing that ViewTracker™ helps you improve is your eBay® fee strategy.

Not only is it getting harder for buyers to find your auctions, but it's costing you more and more to list them! (Fig. 2 illustrates how the cost of doing business on eBay® has increased through the years.)



Taken together, these 2 trends - decreased findability and increased cost - mean one thing: you will either begin taking "auction optimization" seriously... or you'll continue to pay more and more for fewer and fewer visitors.

Our users have benefited greatly from the ability to determine which categories profitably attract visitors, and which ones don't, which add-on features are worth paying for, and which ones aren't... and which starting prices minimize eBay® fees while maximizing bids.

Remember, any money that you can keep out of eBay's coffers goes straight to YOUR bottom line... not theirs!

A lot of eBay® sellers believe that to be more profitable, they have to do MORE! Actually, the simplest way to become more profitable is to do what you're already doing... but do it better! (See Fig. 3)



Don't forget - you're NOT in the "auction listing business", you're in the "making money business"... and unless you have the ability to monitor each auction's effectiveness, you'll never know where your money is being put to good use (... or completely wasted).

Not only does the elimination of unprofitable activity positively impact your bottom line, but it also frees you to spend more time (and money) on the things with a proven ROI.

Our final conclusion - despite the negative trends we discussed above - is that there is more opportunity on eBay® than ever before! (Over 160 million users will spend 50 Billion dollars on eBay in 2005! See Fig. 4.)



  But as the eBay® platform matures, and selling competition increases, it is vital that you have the ability to incrementally improve each part of your selling process... in order to stay profitable.

The real beneficiaries of the eBay® opportunity will be those who use data and experimentation - and NOT guesswork - to maximize their ROI. And we are pleased to offer eBay® sellers a powerful, yet inexpensive tool for helping them do that.

Click here to try our FREE trial of ViewTracker™, or click here to order.
 
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