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How ViewTracker™ Works
When you sign up to use the ViewTracker™ counter, you'll receive a "snippet" of HTML code to "copy and paste" into your auction descriptions (or auction template).
This code causes two things to happen:
- It creates a counter that appears at the bottom of your auction, as depicted to the right. (This counter can be hidden if you prefer not to include a visible counter in your listings.)
- Every time someone visits your auction, it sends data about that visit to your ViewTracker™ account.
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The information you receive includes:
- Visit date/time
- Method of arrival
- Search term(s)
- Search options
- Visit duration
- Sorting method
- Category searched
- Category browsed
- Current price
- Number of bids
- High bidder ID
- If on Watch List
- If a return visit
- ...and more!
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ViewTracker saves this visitor data for each of your auctions (and/or store items) and when you log into your ViewTracker account, the data is presented to you in a user-friendly format.
ViewTracker lets you see your auction data from several perspectives:
- Account Overview - See at a glance how many listings you're tracking, how many unique vistors each listing has attracted, how many lisitngs have bids, the accumulated value of those bids, the total number and percentage of listings being "watched," and more.
- Detailed Visitor Log - This visitor-by-visitor log of every hit to your listing(s) shows you how they found you, what search terms(s) they used, how they sorted their search results, if they've bid, and more.
- Item "Hi-Lites" - See how visitors found your listing, what category they were searching or browsing, what search terms(s) they used, how they sorted their search results, if they've bid, how long they looked at your item, and more.
- Other Analytical Views - For any tracked listing (or group of listings), we give you the ability see visits charted by hour, visits grouped by day of the week, and hit counts for each unique vistor to determine who's really interested.
Not only is ViewTracker a great way to keep tabs on your current auctions, it also allows you to learn from your previous auctions by performing "what if?" tests on any group of auctions.
For example, if you sell jewelry, you can look only at the auctions within the past six months that had "diamond ring" in the title. Now, you can use ViewTracker to see which hour of the day those auctions received the most traffic! It's a good bet that this will be the best hour to schedule your diamond ring auctions to end!
Or, let's say you're not sure which category would be the best to list an item in.
With ViewTracker, all you have to do is gather all your previous listings of similar items (using our powerful search tool) and then view the "Hi-Lites" for that group.
ViewTracker will tell you the most popular category that visitors searched (and browsed) to find those previous items. There has never been an optimization tool this powerful for eBay!
Optimization
And success on eBay is all about optimizing your efforts.
Learn to tweak your eBay listings for maximum profit.
The only way to do this is to properly monitor your auction activity. And you can't do that with old-fashioned hit counters. ViewTracker does!
Right now, you're probably using the wrong title, the wrong starting price, the wrong starting time (and day), and probably even the wrong eBay category!
These little mistakes certainly add up. In fact, most eBay sellers attract less than 15% of the visitors they could with a proper understanding of these principles!
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In the image above, the seller has to guess the best way to sell his toy truck. Unfortunately, he doesn't realize that most of his potential customers will never find him.
However, by using ViewTracker to monitor his auctions, the seller below has learned some things:
- More of his customers search for "die cast" rather than "diecast."
- The best time to end auctions for this item is Friday at 7:00 p.m.
- A large percentage of his customers use "rare" as a search term.
- That listing in Category #222 yields more serious buyers than Category #220.
- To avoid clutter, most of his customers sort search results "High Price to Low Price, so he's set his opening price high enough to appear on the first page of the listings.
The result of optimizing listings based on these factors is more traffic, more bids... and more profit!
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